Sip, Save, and Score: Why January is the Best Month to Tour Seneca Lake

Jim Moore • January 7, 2026

Half-Off Hops and Grapes: Your Ticket to the Ultimate January "Sip-Stakes" on Seneca Lake.

We know what you’re thinking: "January in the Finger Lakes? Isn't it freezing?" Well, yes, but we’ve discovered the absolute best way to stay warm and merry this winter! We just caught wind of the Seneca Sips & Suds Tasting Pass, and it is exactly the kind of adventure we "Four Fine Friends" live for. Imagine a month-long scavenger hunt for the best craft beverages in the region, all while enjoying some serious savings and a chance to win prizes. It’s the perfect excuse to bundle up and explore the lake without the summer crowds!


For just $35, this digital pass unlocks an incredible deal: 50% off a tasting, flight, glass, or pint at 18 participating wineries and 13 breweries around Seneca Lake. That is a staggering 31 different stops! What we love most about this is the flexibility. The pass is good for the entire month of January 2026, so you don't have to rush. You can spend one weekend exploring the west side’s famous Rieslings and another weekend hitting the innovative breweries on the east side—like our favorites at Grist Iron or Lucky Hare. It’s an invitation to step outside your usual routine and maybe discover a new favorite vintage or a local ale you’d otherwise miss.


But here’s where it gets really fun: the prizes! As you "check in" at various locations using the pass, you unlock different achievement levels. The more places you visit, the more giveaways you're eligible for, culminating in grand prize drawings. It turns a simple tasting tour into a playful competition among friends. We’re already planning our "clusters" so we can maximize our rewards! Whether you’re a wine aficionado or a craft beer lover, the Seneca Sips & Suds pass is a total win-win. Grab yours, grab your favorite scarf, and we’ll see you out on the trail!


The Quick Details:


  • Cost: $35 for the month.
  • The Deal: 50% off a drink or tasting at 31 locations.
  • Participating Favorites: Anthony Road, Glenora, Wagner Valley Brewing, Two Goats, and so many more!
  • How to Join: Purchase online or in person at participating locations.


Learn More:  https://senecalakewine.com/event/seneca-sips-suds/


Four Fine Friends Tip: Remember to check the winter hours for each location before you head out, as some spots may have shorter hours during the "quiet" season!

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